Narrative Essay

When joining the armed forces, you never quite know what will happen or what to expect next. It can be an amazing or a gruesome journey, but it depends on how you want it to be. At the beginning the journey might seems scary and intimidating, but as time goes on, you soon get use to the lifestyle and learn a great deal from the experience. Before I joined in November 2008, I was going through a marital problem, I was weak, intimidating, and I have no one or where to turn to. I applied for job in so many places with no luck, due to me moving to the States three years before applying for the jobs, giving birth, and also I was a staying home mom going to school. But as time went by I couldn’t take it any longer, so I decided looking in to joining the military. When I joined, I wanted to be independent, strong, care for my daughter, and to learn something new without being intimidated by anyone in anyway. I actually entered the Basic Combat training on the 15th of November 2008, when the plane dropped us at the South Carolina air port and, the bus took us from there to Fort Jackson. The bus finally pulled up outside the in-processing building in Fort Jackson South Carolina by 12:30am. All I could think about was my little girl, how she was sleeping, what was she thinking about when I left, did she cried herself to sleep, can I stay without my daughter for a day, and what in God’s name I just got myself into. We were all tired and sleepy, some of us looked like we have been deprived of sleep for a week, but we all came there for a reason. As the bus driver open the door a male drill sergeant stepped into the buss, and started screaming and yelling at us to get off the bus. I never saw people who have been sleeping and look so tired to move that fast, but everyone was scrambling all over each other looking for an exit, because no one want to be the first to get chewed up. As we stepped out of the bus, we formed two lines, one with the girls and one with the boys. As we stood there, I was scared, nervous; my heart was pounding so fast, because I have never been in that position before in my life. I felt like my neck tense up, which made my head feels like it was about to fall of my body, but I was telling myself that I can do this, and reminding myself of the reason why I was here. We were out there for thirty minutes before they put us in a room, and sat us down according to our numbers, and were we came from. We were given a book called the smart book, which mean it has to be with us all day, and learn what the book says. It was intense: we had to learn so many things throughout our stay in Basic Training. We got our pt uniform (Physical Training gear) that early morning, and we went to sleep by 2:15am. It was a scary and crazy experience. I slept but we had to wake up about 6am, because we have to go through so many in-processing. I was so tired, my eyes were puffy, and hurt, my ankles hurt, but I have to toughen it up. We had to get tested for diseases, eye testing, and a number of other things. All those time, I thought about my little girl a lot, I cried every day, because I have never been separated from child since I gave birth to her, and that was the first time I have ever been away from her. I wondered what she was doing, how she feared, if she was eating the way she was supposed to, how much she missed me, even though I was only gone for 6 days, I felt so alone without my daughter. We had to wake up very early in the morning by 0040, stood in parade rest, in the cold for 4 hours with just pt pant, long shirt, and jacket. That did not help with the cold, because it was so cold, that my fingers were frozen, I could not felt it moving. We have no phone privilege during the reception, because we were being baby sit by the drill sergeant most of the time, and when I said being baby sit, I mean being smoked, pushed up, sit up, floor rocate, you name it, but you can’t let them see crying, because when they, you will be sorry for shedding a tears. All this time we were at a place called reception which was for 4 days, but we spent 6days, where all the loose ends with our paper work were done. The actual physical training was done at a different place in Fort Jackson. The sergeants were still very tough on us. About a month into the training I found myself used to the routine, even though the journey was tough, I endured everything. I hated pt, because we ran a lot, and my ankle hurt, but I kept pushing myself. My pt sucks at the beginning, but my sergeant won’t let me fail, because she was always on me, making sure that, I do not fail. I failed my first pt, second pt, third pt, but I passed at the end, with a good percentage. Before we knew we were making friends, looking out for each other, laughing together, and getting ready to graduate to go to AIT. Which is Advance Individual Training? But there were some ladies who cannot stand each other; there were time of argument, gossiping, jealousness, but we all live under the same roof and trained together. I endure the most horrifying road match, training, being smoked by my drill sergeant, and the long pt. Most times, I broke down and cried, because I thought that was a punishment, but looking back today, it was a training that was mean to save my life and others too. I become a very strong and independent woman, whom no one can intimidate no matter. I can stand up for myself in any situation, and I don’t let anyone take advantage of me.

Public Speaking

Public Speaking Vocabulary Learning Strategies There are numerous different classification systems for vocabulary learning strategies. Several common used are listed at the following. Gu and Johnson (1996) developed a classification of vocabulary learning strategies that are beliefs about vocabulary learning, metacognitive regulation, guessing strategies, dictionary strategies, note-taking strategies, memory strategies (rehearsal), memory strategies (encoding) and activation strategies. Schmitt (1997) took advantage of Rebecca Oxford’s (1990, p. 4) classification of learning strategies containing memory strategies, cognitive strategies, metacognitive strategies, and social strategies, and the Discover/Consolidation distinctions suggested by Cook and Mayer to propose an extensive taxonomy of vocabulary learning strategies. It can be divided into two classes. Five groups are included in these two classes. I. Strategies are used for the discovery of a new word’s meaning Determination stra tegies (DET): the strategies are used to discover a new word’s meaning without recourse to another’s expertise when learners don’t know a word.For instance, learners can use a dictionary, analyze any available pictures or gestures or guess meaning from textual context. Social strategies (SOC): the strategies are employed to ask someone who knows. Learners can ask teacher or classmates about information in a variety of ways, such as a synonym, paraphrase, or L1 translation of new word. II. Strategies are used for consolidating a word once it has been encountered Social strategies (SOC): they can also be employed to consolidate learned words by interacting with other people like studying and practicing meaning in a group.Memory strategies (MEM): the strategies (traditionally known as mnemonics) involve connecting the word to be retained with some previously learned knowledge, using some form of imagery, or grouping. A new word can be integrated into many kinds of existing knowledge (i. e. previous experiences or known words) or images can be custom-made for retrieval (i. e. images of the word’s form or meaning attributes). (1) Picture/imagery: Learners study new words with pictures of their meaning instead of definition. (2) Related words: New words can linked to L2 words that the student already knows.Usually this involves some type of sense relationship, such as coordination (blue – other kinds of color like red, purple or white), synonymy (beautiful-pretty), or antonym (dead-alive). (3) Unrelated words: Learners can also link words together that have no sense relationships. One way of doing this is with â€Å"peg† or â€Å"hook† words. One first memorizes a rhyme like â€Å"one is a bun, two is a shoe, three is a tree etc. † Then an image is created of the word to be remembered is chair, then an image is made of a bun (peg word) resting on a chair.Recitation of the rhyme draws up these images, which in t urn prompt the target words. (4) Grouping: It is an important way to aid recall, and people seem to organize words into groups naturally without prompting. (5) Word’s orthographical or phonological form: It involves focusing on the target word’s orthographical or phonological form to facilitate recall. One can explicitly study the spelling or pronunciation of a word. Other options are to visualize the orthographical form of a word in an attempt to remember it, or to make a mental representation of the sound of a word, perhaps making use of rhyming words.The Keyword Method entails a learner finding a L1 word which sounds like the target L2 word, i. e. the English word cat for the Japanese word katana (sword). Then an image combing the two concepts is created, such as a samurai cat waving a sword. When the L2 word is later heard, the sound similarity invokes the created image which prompts the L2 word’s meaning. (6) Other memory strategies: There are other useful ways of consolidating its meaning, such as analyzing a word’s affixes, root, and word class.One way of increasing one’s vocabulary is to analyze and learn the individual words of these chunks, and then use the whole chunk (if it is transparent enough) as a mnemonic device for remembering the individual word meanings. In addition, the use of physical action can also facilitate language recall. Cognitive strategies (COG): The strategies are similar to memory strategies, but are not focused so specifically on manipulative mental processing. They include repetition and using mechanical means to study vocabulary. Another kind of cognitive strategy is using study aids.Taking notes in class invites learners to create their own personal structure for newly learned words, and also offers the chance for additional exposure during review. Metacognitive strategies (MET): Students used the strategies to control and evaluate their learning, behaving an overview of the learning proce ss in general. Table 1 A Simple Taxonomy of Vocabulary Learning Strategies Vocabulary Learning Strategy (VLS)| 1. Strategies for the discovery of a new word’s meaning| 2. Strategies for consolidating a word once it has been encountered | Determination strategies (DET)| Social strategies (SOC)|Social strategies (SOC)| Memory strategies (MEM)| | Cognitive strategies (COG)| | Metacognitive strategies (MET)| Table 2 A Taxonomy of Vocabulary Learning Strategies (Schmitt, 1997, p. 207-8) Taxonomy of Schmitt’s Vocabulary Learning Strategies Strategy Group Strategies for discovering the meaning of a new word DET Analyze part of speech DET Analyze affixes and roots DET Check for L1 cognate DET Analyze any available pictures or gestures DET Guess from textual context DET Bilingual dictionary DET Monolingual dictionaries DET Word lists DET Flash cards SOC Ask teacher for L1 translationSOC Ask teacher for paraphrase or synonym of new word SOC Ask teacher for a sentence including t he new word SOC Ask classmates for meaning SOC Discover new meaning through group work activity Strategies for consolidating a word once it has been encountered SOC Study and practice meaning in a group SOC Teacher checks students’ flash cards word lists for accuracy SOC Interact with native-speakers MEM Study word with a pictorial representation of its meaning MEM Image word’s meaning MEM Connect word to a personal experience MEM Associate the word with its coordinatesMEM Connect the word to its synonyms and antonyms MEM Use semantic maps MEM Use ‘scales’ for gradable adjectives MEM Peg Method MEM Loci Method MEM Group words together to study them MEM Group words together spatially on a page MEM Use new word in sentences MEM Group words together within a storyline MEM Study the spelling of a word MEM Study the sound of a word Table 2 (continued) MEM Say new word aloud when studying MEM Image word form MEM Underline initial letter of the word MEM Configura tion MEM Use Key word Method MEM Affixes and roots MEM Part of speech MEM Paraphrase the word’s meaningMEM Use cognates in study MEM Learn the words of idiom together MEM Use physical action when learning a word MEM Use semantic feature grids COG Verbal repetition COG Written repetition COG Word lists COG Flash cards COG Take notes in class COG Use the vocabulary section in your textbook COG Listen to tape of word lists COG Put English labels on physical objects COG Keep a vocabulary note book MET Use English-language media (songs, movies, newscast, etc. ) MET Testing oneself with word tests MET Use spaced word practice MET Skip or pass new word MET Continue to study over time Public Speaking Public Speaking OUTLINE FOR SPEAKING TO INFORM (SPEECHES ABOUT CONCEPTS) NAME| 😠 ZULAIKHA BINTI AHMAD ABDULLAH| SUBJECT – SUBJECT CODE| 😠 PUBLIC SPEAKING – UBE 2023| SEMESTER| 😠 4. 0| SESSION| 😠 2012/2013(2)| KULLIYYAH| 😠 KULLIYYAH SYARIAH & UNDANG-UNDANG| TITLE| 😠 HEALTHY AND ACTIVE LIFESTYLE| PROGRAMME STRUCTURE / GROUP| 😠 ISMSY_SYA 7| OUTLINE FOR SPEAKING TO INFORM * Topic: Healthy and active lifestyle. * General purpose: To inform (speech about concepts). * Specific purpose: To inform my audient about healthy and active lifestyle. Central idea: There are three ways to be healthy and active lifestyle are take balance meal, sleep enough every day and importance of exercise to make human healthy and more active. Introduction I. The goal of my speech is to inform you about healthy and active lifestyle . Most of us hardly think healthy and active lifestyle is very importance but do we in healthy and active lifestyle. The definition of hea lthy and active lifestyle from oxford dictionaries healthy is in a good physical or mental condition, active meaning engaging or ready to engage in physically energetic pursuits and lifestyle is the way in which a person lives. II.A healthy lifestyle leaves you fit, energetic and reduced risk for disease, based on the choices you make about your daily habits. III. Developing a healthy lifestyle for children as early as possible is important, but it is never too late to make positive lifestyle changes. Good nutrition and plenty of physical activity can help prevent obesity and diabetes in children, as well provide a good foundation for muscle and bone development. Healthy children are more alert and have more energy. Healthy lifestyles for children start with the family, parents are role models and activities that families do together have a big impact on children.IV. Today I will introduce you to three ways to be healthy and active lifestyle are take balance meal, sleep enough every day and importance of exercise to make human healthy and more active. (Transition: Let’s start by looking at healthy and active lifestyle) Body I. Firstly, one big step to be healthy is taking a take balance meal. A. A healthy diet includes a variety of foods from the various food groups. A healthy diet includes at least 4. 5 cups of fruits and vegetables, 3 cups of dairy and 3 oz. of whole grains daily.Fish, poultry and vegetarian proteins should be eaten more often than red meat. Use unsaturated fats, such as olive or safflower oil, more than saturated fats for cooking, dressing and baking. A healthy diet also limits processed and fast foods high in added sugars, sodium and Tran’s fats. * ?†¦.. ? ? , ? )Al-Araf: 31) Translation from Al-Quran:   eat and drink but waste not by extravagance, certainly He (Allah) likes not  Al-Musrifun  (those who waste by extravagance). * We can refer the eating pyramided : B. A healthy diet can reduce risk for disea se. Following a healthy, balanced diet can help you to maintain a healthy weight, lower your cholesterol and reduce your risk for disease. Choose high fiber, lower fat foods and 5-10 servings of fruit and vegetables every day. Balance your daily meals with foods from the four food groups described in  Canada's Food Guide to Healthy Eating. * According to the latest study to investigate whether diet can reduce heart attack and  stroke  among those who are trying to avoid second or third events and are already taking medications to control blood pressure and  cholesterol.In the largest-ever of its kind, published in the journal  Circulation, a group of international researchers say  healthy eating  can have an added beneficial effect on the heart on top of the influence of heart-protecting medications. â€Å"We encourage everyone to eat healthy. But especially high-risk patients, we want them to know: Take your medication, but modify your diet as well,† says lead study author Mahshid Dehghan, a researcher at the Population Health Research Institute in Hamilton, ON, in  Canada, one of the centers involved in the study. Some people think that if medication lowers their blood pressure, healthy eating doesn’t matter. We want them to know that this is wrong,† she says C. Drink enough water is importance. Water is your body's principal chemical component and makes up about 60 percent of your body weight. Every system in your body depends on water. For example, water flushes toxins out of vital organs, carries nutrients to your cells and provides a moist environment for ear, nose and throat tissues. * Everyone has heard the advice, â€Å"Drink eight 8-ounce glasses of water a day. † That is about 1. liters, which isn't that different from the Institute of Medicine recommendations. Although the â€Å"8 by 8† rule isn't supported by hard evidence, it remains popular because it's easy to remember. Just keep in mind that th e rule should be reframed as: â€Å"Drink at least eight 8-ounce glasses of fluid a day,† because all fluids count toward the daily total. * Every day you lose water through your breath, perspiration, urine and bowel movements. For your body to function properly, you must replenish its water supply by consuming beverages and foods that contain water. So how much fluid does the average, healthy adult living in a temperate climate need? The Institute of Medicine determined that an adequate intake (AI) for men is roughly 3 liters (about 13 cups) of total beverages a day. The AI for women is 2. 2 liters (about 9 cups) of total beverages a day. (Transition: Let’s start by looking how much hours we need to sleep every night) II. Secondly, sleep enough every day. A. The American Academy of Sleep Medicine recommends that most adults get about seven to eight hours of sleep each night. B.A good night's sleep can actually leave you feeling positive and upbeat. * In fact people wh o suffer from regular sleep disturbances are three times more likely to experience low mood compared to people who sleep well, according to the Great British Sleep Survey, conducted by Sleepier, an organization dedicated to helping people sleep better. C. Sleep can make human more energy and fresh our body and mind. * Example: We face a lot of pressure and sleep can realize our tension and depression. (Transition: Lastly, let’s start by looking the importance of exercise to our healthy)III. Thirdly, importance of exercise to our healthy and more active. A. Exercise can reduce excess fats and toxics. * Examples: Jogging, playing badminton, running, walking is example of exercise. B. Regular daily exercise accelerates the body's natural detoxification mechanisms. * Physical activity increases blood circulation throughout the body allowing important nutrients to effectively reach our cells, tissue, organs, and muscles. Lymph fluid (part of the immune system) will also circulate more efficiently increasing the body's ability to kill pathogens and remove toxins.C. Exercise flushes metabolic waste and other harmful substances from our cells, and vital organs are cleansed. * Toxins can then be eliminated through the various bodily pathways. * Exercise can fit our body and can get ideal weight. Conclusion I. As we have seen, our responsible to take care our healthy. II. Most importance and valuable are healthy and active lifestyle. III. If we rich in property but we are not health , there are no use anymore. We can be healthy and active lifestyle ,say yes we can.

Attachment Styles And Romantic Relationship Outcomes Psychology Essay

Attachment Styles And Romantic Relationship Outcomes Psychology Essay Many researchers have shown a link between attachment styles and romantic relationship outcomes. Attachment styles deals with early infant parent caring and environment, internal working models of themselves, their early relationships with peer or friends and attachment security. These major attachment styles leads to the different timing of the first sexual intercourse which later shows links to relationship satisfaction, quality of romantic relationships, union formation and the number of romantic partners. The timing of first sexual activity is classified at either early age (14 or earlier), on time (15-19) or late age (19 or older) (Harden 2012). Many studies have shown that individuals prefer partners with similar attachment style, a complementary attachment style or either the attachment style most likely to form attachment security, is all dealt with the age of an individual. This theory of attachment increases the understanding of Hardens (2012) findings and explains these f indings by him. The characteristics and stability of teenagers romantic relationship in young adulthood is concerned with the timing of teenager ¿Ã‚ ½s first sexual intercourse. One theory that suggests reasons for the quality of this romantic relationship is the attachment theory. John Bowlby was the first Psychologist to introduce the attachment theory, describing attachment as a â€Å"lasting psychological connectedness between human beings† (Bowlby, 1969). The attachment theory states that people  ¿Ã‚ ½construct internal, working models of themselves and their early relationships, which function to guide social behaviour throughout their life span ¿Ã‚ ½ (Bowlby, 1973). Hazen and shaver (1987) also concluded that attachment styles may influence the quality of their romantic experiences and their beliefs on relationships. This attachment theory and peer relationships are able to explain Hardens (2012) findings that concluded that  ¿Ã‚ ½timing of first sexual interco urse in adolescence predicts romantic outcomes in adulthood, including union formation, number of romantic partners, and relationship dissatisfaction ¿Ã‚ ½. The essential argument of the attachment theory is if parents are not available and responsive to their children ¿Ã‚ ½s needs are likely to face difficulties in their lives. Belsky et al. (1991); ¿Ã‚ ½Belsky, 1997) ¿Ã‚ ½claimed that an individual ¿Ã‚ ½s early family environment, including the childhood-parent attachment relationship, conveys to children the risks and uncertainties they are likely to face in their lifetimes (Belsky, J. et al. 2010). It has been stated that  ¿Ã‚ ½Such information adaptively regulates psychological, behavioural, and reproductive development, either toward a mutually beneficial orientation to interpersonal relations or toward an opportunistic, advantage-taking point of view ¿Ã‚ ½ (Belsky, J. et al. 2010). This may result and affect mating behaviour, pair bonding, and parental investmen t, and also has been said to result earlier or later sexual intercourse, number of romantic partner, unstable or stable relationships and union formation(Belsky, J. et al. 2010). From this evidence attachment of individuals with their parents explains the results in which romantic relationships are created and built and timing of first sexual intercourse. Friendships are extremely significant during adolescence, so an individual might experience internal working models (attachment theory) of close friendships to become particularly influential during this time (Trinke and Bartholomew, 1997; Weiss, 1991).Researchers have proposed that friendship during adolescence is provided as a supplement rather than a replacement for relationships between parents and should be considered as a unique factor on adolescent functioning (Furman Paterson et al. 1994). Peer relationship or friendship is known to contribute to later romantic relationship outcomes, and best known by the scholar Sullivan( 1953). He viewed  ¿Ã‚ ½chumpships established in middle childhood as foundational for later romantic relationships ¿Ã‚ ½ (Madsen, S., & Collins, W. 2011). A research by Neemann et al. (1995), documented that peer relationships or friendships during the age of middle adolcence influences factors such as romantic relationship involvement, number of romantic partners, and relationship satisfaction and the quality of relationship in young adulthood. Furthermore, rejections experienced by friends in middle adolescence are significant issues in the development of rejection sensitivity, and the results of these experiences of rejection have been strongly correlated with dissatisfaction in romantic relationships (Downey, Bonica, & Rinc ¿Ã‚ ½n, 1999).

Descriptive Statistics of the Business Model Project

Descriptive of the Business Model - Statistics Project Example Descriptive Statistics of the Business Model From table 1.1, which gives Descriptive Statistics, the mean of driving distance for the current model is 272.85 and that of new model is 269. Hence the mean of the new model is 3.85 lower than the mean for current model. The standard deviation of the current model and new model are 9.81 and 11.434 respectively. Coefficient of variation is a measure of reliability and it depicts the consistency of a series of data. If it is lower for a series of data, then the series is considered to be more reliable than the series which has relatively greater coefficient of variation. It is computed as SD divided by mean multiplied by 100. It is expressed in percentage. When we evaluate the coefficient of variation for both the models, the coefficient of variation is 3.6% for the first model and 4.25% for the second model. Hence the current model seems to be more reliable than the new model. To test whether this difference of 3.85 is significant or not we perform independent t-test. To know the ext reme values (both current and new model) both upper 5 and lower 5 values, the following table 1.2 is given. From graph 1.1, Boxplots allow us to compare each group using a five-number summary: the median, the 25th and 75th percentiles, and the minimum and maximum observed values that are not statistically outlying. Outliers and extreme values are given special attention The heavy black line inside each box marks the 50th percentile, or median, of that distribution.

Should women be allowed in combat (yes) arguing for the issue Research Paper

Should women be allowed in combat (yes) arguing for the issue - Research Paper Example First, women who comprise almost 14 percent of the armed forces should be allowed to serve fully in front- line combat units because they have proven themselves to be mentally, morally, and physically able to lead and execute combat-type operations (Healey, 57). As a result, some of these female marines feel qualified for the opportunity of taking on the role. My personal experience has been that women are as good leaders and team builders as men. I have noticed that women have good interpersonal and communication skills. They are good at taking orders; they are careful, keen and observant, and incorporating them in the combat can make it very successful (express.co.uk). Secondly, there is no clear evidence that integrating women soldiers into military operations or previously closed units damages cohesion or has other ill effects. In fact and independent report has suggested that women who serve in combat in Afghanistan and Iraq had a positive impact on the accomplishment of the mission (King, 409). Allowing women in the military makes the army looks normal to the society and increases its operational capability. General Sir Peter Wall put is that "they are fundamental to the operational effectiveness of the UKs Armed Forces, bringing talent and skills across the board† (express.co.uk).   Allowing women in combat creates a mixed gender force thus keeping the military strong. Deploying and recruiting women who are in better shape is much easier than many men who are sent in combat. Over the years I have realized that women are as intelligent as men and a woman, who commits into doing something, always does it perfectly (express.co.uk). Lastly, women should be allowed in combat because it will elevate their status in the military. Combat duty is often necessary for promotion to senior positions, therefore, denying female personnel the experience further entrenches sexism as very few will reach the highest

Duties of the noble society Essay Example | Topics and Well Written Essays - 750 words

Duties of the noble society - Essay Example What can be said of the document is that it does represent the global rights to which all human beings are entitled. The core values of Saint Leo’s (2011) have a number of similarities to the UDHR (1948). Saint Leo’s (2011) stresses the development of every person's mind, spirit and body for a balanced life and all members of the Saint Leo University community must demonstrate their commitment the character of our community. Upon examination of article 29 in the United Nations Universal Declaration of Human Rights (1948) it was declared that â€Å"Everyone has duties to the community in which alone the free and full development of his personality is possible. It does not take a stretch to see that these two points closely align however, how this is interpreted from both perspectives seems to be largely up to the individual. It remains the case that both documents stress that we have a ‘duty’ to our community. However a further condition of article 29 (UDHR , 1948) are limitations which are determined solely for the purpose of securing due recognition and respect for the rights and freedoms of others with concerns for morality, public order and the general welfare in a democratic society. In the sphere of international and domestic politics it was argued by the New York Times (2010) that this issue came to the forefront during the Lars Vilks Mohammed Drawings Cartoon Controversy. Many people began serious discussions as to where the right to artistic expression ends and the right to be free from religious persecution. The next major alignment between these two organizations comes through article 26 (UDHR, 1948) stipulates that â€Å"Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.† In many ways this aligns with Saint Leo’s (2011)commitment to community insofar as the value encourages students to strive to foster t heir commitment to excellence. Ultimately the core value (Saint Leo’s, 2011) strives to have a strong community and this depends on the unity and diversity of people with a free exchange of ideas and on learning, living, and working harmoniously. How this pertains to domestic politics in countries around the world is that this issue has dominated discussions of diversity and multiculturalism. On one end of the spectrum come statements from politicians who believe that multiculturalism failed (BBC, 2010) yet on the other hand I believe that one of the core strengths of my community is that we not only embrace multiculturalism but recognize that there are strengths to societies that draw from people of many different opinions. As a final example I believe that there are many parallels that can be drawn between Saint Leo’s (2011) and article 26(UDHR, 1948) insofar as our institution makes the statement that we value all individuals’ unique talents, respect their di gnity and strive to foster their commitment to excellence through the spirit of Jesus Christ. Although it may be that not everybody in our community is Christian we must respect our community members for who they are and recognize their unique strengths whilst respecting their beliefs and they are as free to receive all the benefits of working hard for our community as well. Without question there are a number

Real Choices at True Religion Jeans Research Paper

Real Choices at True Religion Jeans - Research Paper Example Denim is a huge industry with a very few entry barriers but an extensive and aggressive competition exists within the industry. An effective strategy is built on the basis of real choices and the SWOT analysis. True religion jeans have used a combination of both and have achieved success over the years. True Religion Jeans entered the market in 2002 and faced enormous competition. It used its strengths to establish itself and is now a well-known brand. It not only made the best use of the opportunities that were available, but instead created new opportunities for the brand. True Religion Jeans is a luxury brand and charges a high premium for the products that it sells. It has a strong brand image of quality and class. The strength of True Religion Jeans lies in its differentiation point. What is delivered to its customers is something totally different from the other competing brands. At True religion Jeans stress is laid upon the classic style which follows the theme of Bohemian life and style. It has played along the lines and has used this different style as its strength. Not only this, but the brand guarantees a best fit to its customers. True religion jeans target the high-end consumer, but still provide with a lifetime guarantee of its products and in case of a malfunction provide its customers with a replacement policy. Customers do not hesitate in paying a high premium for a pair of jeans from True religion because they know that the brand is providing them with value for money (Temperino 2010). One of the strengths of this brand is that it is present globally across different countries. They have developed their own retail stores for a direct consumer contact. First the brand used to sell through other distributors but now the company has opened several retail stores in USA. These stores provide the customers with the whole range of its products. The product is manufactured in USA and the company has not outsourced any of its operations. The design team at True Religion Jeans comprises of 26 members who constantly work according to the changes in consumer demand and environment. Currently the brand is targeting the celebrities as they are the ones who would be most attracted to the new fashion. True Religion Jeans targets a niche market and this can be counted as a weakness for the company. They are getting all their profits from the small group of high-end consumers. To overcome this weakness the company can come up with a product which is targeted towards the mass market. Another weakness is that True religion faces in tense completion from the competing brands and most of this competition comes from the brands that have the backing of some large corporations. The company of True religion Jeans is not backed up by any such large corporation which means that it has limited resources as compared to its competitors. The greatest opportunity that True religion Jeans has is that it can expand into the global market. It can find new markets to penetrate and can target new customers. True Religion Jeans has expanded its product line and has the opportunity to expand it further. This opportunity can turn into success because the brand name will be associated with any product that it decides to produce and in marketing brand name is what sells. So far expansion of its product line has been successful. It started in 2002, and now it is expanding at a relentless pace. This expansion is a possible threat for the firm itself. True Religion Jeans has the risk of saturating the market if it keeps on expanding at the same pace. (University of Oregan Investment Group 2010) True Religion is a brand which faces a problem in the near future because the brand is

What is post-colonialism, and , with a focus on reflexivity, what is Essay

What is post-colonialism, and , with a focus on reflexivity, what is its significance for understanding international relations - Essay Example post-colonial period can be defined as the period where formerly colonised countries came to discover their national identities and this was done in such a manner that there was an emphasis on the freedoms and greatness of local peoples and cultures over those of the colonisers. Therefore, post-colonialism follows an epistemological approach that attempts to address the politics of knowledge in such a manner that ensures a study of the decolonised people and its impact on their identity in the contemporary world. Post-colonialism is essential for the understanding of international relations because it not only compares relations between states before, during, and after colonialism, but it also provides an understanding have come to handle their colonial legacy in the context of interactions with other states. Reflexivity is normally considered to be a constant assessment of knowledge and how it is related to the ways of doing knowledge (Bryant, 2002; Flanagan, 1981). In this context, an individual attempts to assess post-colonialism from a personalised point of view so that he or she comes up with ideas that suggest how the period of post-colonialism has come to affect the relationships of states at an international level. A close study of literature concerning post-colonialism will be analysed and the information gathered applied to how it has come to affect international relations in the modern age. Post-colonialist writers such as Frantz Fanon state that colonialism was essentially destructive to the people who were colonised and this was mainly because of their being dehumanised by their colonisers (Fanon 1963, p.205). Fanon notes that colonialism worked towards the debasement of the human characteristics of the colonised, and this was done in such a manner that it was almost impossible for them to retain their self-esteem under the new circumstances in which they found themselves. The use of both physical and mental violence brought about a situation where

Arguing the benefits of contributing DNA Essay Example | Topics and Well Written Essays - 2000 words

Arguing the benefits of contributing DNA - Essay Example This procedure produces identical copies of the DNA sample. With the availability of these procedures, it is easier to identify individuals. Therefore, different states are appealing to the citizens to contribute DNA to bio banks to ensure availability of such samples for use when issues requiring identification arise (Butler 93). There is a lot of criticism surrounding this issue and lack of public knowledge on why contribution of DNA is necessary. Other individuals are bothered about the consequences that may arise because of the police having the DNA samples. However, there is little understanding of how much easier cases of paternity, genetic disorders, and criminal investigations would be, if people were willing to contribute their DNA freely. Despite the ethical issues raised, all individuals should willingly contribute their DNA to bio banks to ease identification. According to Lotter, the chemical structure of DNA does not vary from one individual to another. However, the bas es encoded in the chain appear in a unique arrangement in each individual. Identical twins are the only individuals with identical DNA profiles. Members of the same family show very close similarity and this similarity is the basis of familial matching. There are unique, but rare cases in society whereby unrelated individuals display close similarity. If individuals are willing to contribute DNA, paternity cases will be very easy. Advances in genomics were able to relate DNA profiles of a child to those of the parents. Such advances show that half of a child’s DNA profile matches that of the mother while the other half matches that of the father. This is the case because, during conception, two cells, one from each parent, fuse. Each of the two reproductive cells carries 23 chromosomes contrary to the 46 carried by normal body cells. Fusion of these two cells, results to 46 chromosomes in a cell. This cell, gives rise to the offspring on multiplication. In society, there are several cases concerning paternity. Some fathers deny their responsibility, claiming they are not the real fathers of children. Other people will impersonate the real fathers of children for their selfish gain. DNA typing constantly provides reliable solutions to cases of this nature. According to Butler, if comparison of samples from the father and child reveal matches in DNA patterns, then this is proof of paternity (93). Several of children in society, previously denied the opportunity to know their real fathers, are benefiting from this technological advance. Such children are now entitled to rights and privileges from their parents that they previously did not enjoy. It is worthwhile for people to contribute DNA to ease the solving of paternity cases. Adopted children have been able to identify their real parents, and they no longer live in the world of unanswered questions. Only in rare cases does DNA typing fail in paternity cases. As Butler argues, another critical applicati on of DNA profiling is its use in criminology. There are traces of DNA on anything we handle (397-399). Police analyze all objects on the crime scene to obtain a DNA sample that on amplification is typed and therefore aids in investigations. Police should handle such objects with care, to minimize contamination of the samples, with DNA from their hands. Suspected criminals must present DNA samples to the police. Police then compare their DNA profiles with the profile from the scene and if

Derrick Jones, Former Albion Prison Inmate, Wins $312,000 Jury Verdict Article

Derrick Jones, Former Albion Prison Inmate, Wins $312,000 Jury Verdict for Negligent Medical Care - Article Example The doctors gave him narcotics and crutches. The next day he fell from stairs, but was not given an MRI. The second case study is that of Dennis Austin, who was convicted of rape, and died of bed sores. The article’s information and the case studies raise awareness for health care organizations. The message is for the health care communities, to raise their efficiency of health care provision and quality of care. Hospitals and health care agencies must comply with the code of ethics, so that no individual remains deprived of proper and timely health care. There is need for steps taken by health care organizations to provide timely and quality health care to citizens. The Affordable Care Act is one such law that ensures affordable and high quality health care provision. This legislation was passed by Congress, and the President signed it into law on March 23, 2010. The article made me feel sorry for the health standards provided in state prison. I feel that the prisoners must be provided proper health care, since negligence regarding provision of health care is not part of their penalties. It is their right. Lohr, D. (2012). Derrick Jones, Former Albion Prison Inmate, Wins $312,000 Jury Verdict For Negligent Medical Care. Huffpost Crime. Retrieved May 6, 2013, from

Two Descriptions Essay Example for Free

Two Descriptions Essay Description 1: Positive The new city pool was packed with eager patrons. Some stood in line for the massive water slide they’d been waiting all winter to try. Others took turns jumping from the diving boards. Small children splashed and slapped at the water in the wading pool, their mothers never far from reach. Laughter mingled in the air with the smell of buttery popcorn. Occasionally, a surprised scream would erupt, followed by the telltale splash of someone having been pushed into the pool by a friend. Hot afternoon sunlight glistened on the water. Sunbathers stretched and napped on large beach towels. Off to the side, a father and son sat under the food pavilion sharing an ice cream cone. Description 2: Negative The new city pool was at its maximum capacity with 75 patrons packed inside. Impatient children groaned while they waited in a long, snaking line for the massive water slide. A parade of people jumped from two diving boards. Most of these uncoordinated attempts ended in belly flops. Small children squealed, piercing the air with either excitement or horror at the notion of having to get wet. The stench of fried foods and chlorination permeated the air. Mothers chased their unruly offspring all over the burning concrete just to slather on one more pat of sunscreen. The hot afternoon sun cast a blinding white light over the surface of the pool. Sunbathers in a variety of shapes and sizes lay about on beach towels like lazy farm animals. A few feet away, a father and son sat under the food pavilion sharing an ice cream cone. It dripped a sugary liquid onto the concrete. Ants were already making their way to the fresh mess. Analysis Strategy two can be found in the way the long line for the water slide is mentioned in the second description, but not in the first. In description one, the object for which people were waiting was emphasized. In description two, the long line itself was stated. Strategy two was again used at the end of both descriptions. In the first, the reader is left with the sweet impression of a father and son enjoying a special moment. In the second, the reader is left with the image of bugs invading what would have otherwise been a great family moment. The use of strategy three is evident in the way the smell of the air is revealed. In the first description, it is made to sound delicious (â€Å"the smell of buttery popcorn†). In the second, the smell is referred to as a â€Å"stench†. Strategy four was implemented when describing the sunbathers. Description one emphasizes the large towels, while description two suggests the sizes of the sunbathers themselves are large, like â€Å"lazy farm animals.† Strategy five can be seen in description two when fun and games is suggested through â€Å"a friend† being placed at the end of the lengthy sentence. In description two, the diving board experience is accentuated in a negative way via short sentence structure in the line, â€Å"most of these uncoordinated attempts ended in belly flops†. The most important thing learned while completing this exercise is that attention must be paid to how a writer describes something if he or she is to successfully convey the intended tone.

Developing an Integrated Marketing Mix Plan

Developing an Integrated Marketing Mix Plan The fruit juices and juice drinks market sector has enjoyed steady growth up until the last few years. However, the market has now stalled due to the economic recession. Juice drinks are less expensive than fruit juices and this latter segment of the market has consequently grown whilst the fruit juices segment has declined, a trend that is expected to continue for the next few years at least. New product innovation and advertising expenditure are also in decline but in-store promotions are increasing as brands fight for market share. Established brands are paying more attention to the growing childrens market with specially positioned and targeted products. The Food Standards Agency has actively promoted healthier eating and pressurised the drinks industry to do the same. However, tough economic times and unemployment are affecting both consumer confidence and the ability of consumers to finance a healthier eating lifestyle. Even so, there is undoubtedly a market gap for a new brand to exploit. A healthy juice drink aimed at children, for consumption at breakfast time, would have little direct competition, in terms of its brand positioning, and would satisfy the need parents have to monitor their childrens five-a-day intake. Equally, it could also compete effectively in school lunch box market segment, which is an identified growth area. A new brand in this market segment would need a strong brand name and a distinctive brand position that resonates with consumer needs and stands out amongst the plethora of well -known brand names, which include Tropicana and Innocent smoothies. The new brand will also have to spend heavily on promotion during its launch phase to establish a sustainable market share. The promotional plan will need to deploy communications tools such as TV, which can deliver the right audience in sufficient numbers to achieve this goal in the shortest time possible. Other support media, such as online advertising, public relations, and sales promotion, will be required in order to support the TV advertising and extend the coverage and frequency of the promotional campaign. The positioning of the new brand is crucial in relation to all aspects of the marketing mix plan, as is the integration of both these activities and the key communications messages, all of which will help to ensure, as far as it is possible, the success of the new product launch. The market sector consists of two distinct segments, namely fruit juices, which are 100% pure fruit juice and juice drinks, which contain ingredients other than pure fruit, such as water. The value of the market sector in the UK grew in 2010, compared to 2009, with an annual increase of just over 3% to  £3.2 billion (Euromonitor, 2011). However, it only recovered to 2008 levels (Mintel, 2008) following a dip in sales value to  £3.1 billion in 2009 (Mintel, 2010). Whilst both overall volume sales and values have grown steadily in recent years, the effect of consumers trading down, together with a reduction in advertising expenditure and new product innovation and development by all brands, the market sector, in terms of product life cycle, appears to be reaching maturity (Mintel, 2010) see Figure 1 below: Figure 1: Product Life Cycle (Source: adapted from Kotler, 2001, p. 349) 1.2 Sales Trends Fruit Juices Vs Juice Drinks In 2010, there was a notable shift in consumers buying value-for-money juice drinks rather than premium fruit juice products. Volume sales in the fruit juices segment declined whilst the juice drinks segment increased its volume sales by 1% and its value by just over 3% in 2010, compared to 2009 (Euromonitor, 2011). This has resulted in a narrowing of the gap between the volume sales of fruit juices versus juice drinks see Figure 4 below. Mintel (2010) expects this trend to continue to at least 2015. Table 1: Volume Sales Trends Fruit Juices Vs Juice Drinks (Source: Mintel, 2010) 1.3 The Competitive Environment 1.3.1 Fruit Juices The brand leader and dominant player in the fruit juices market sector is Tropicana with an estimated 30% share followed a long way behind by Princes with just 3%. Tropicana has achieved its success through maintaining a balance between its premium brand positioning and a pricing strategy that is both appropriate for a premium brand and sufficiently appealing to consumers. Tropicana also benefits from being the UKs most recognised brand in this market sector (Euromonitor, 2011). Orange remains by far the most popular flavour in the fruit juices market segment accounting for about 58% of total sales volume in 2010 (Bainbridge, 2011). 1.3.2 Juice Drinks The major brands in this market sector are Oasis, Ribena, Capri Sun and Robinsons, which together account for about 50% of all sales. For juice drinks, according to Mintel, blended flavours are the most popular (Bainbridge, 2011). Tropicana has also extended its brand into this sector with its Tropicana Go! product for children. 1.4 Consumer Targeting According to TGI, the fruit juice and juice drink market sector is strongly associated with families with 83%, penetration of those UK households with children aged from five to nine. This is believed to be because parents and housewives in particular, are aware of the perceived health benefits of products in this market (Bainbridge, 2011). In addition, children account for one third of the consumption of all juice drinks (Euromonitor, 2011). 1.5 Media Advertising Expenditure The following three tables detail media advertising expenditure for fruit juices and juice drinks overall, by main monitored brands, and by main monitored products. Date Expenditure 2009/10 Index 2005/06=100 Adspend: Sales  £m Ratio (%) 2005/06 28 100 0.9 2006/07 29 104 0.9 2007/08 30 107 1.0 2008/09 23 82 0.7 2009/10 18 64 0.6 (Note: year is from July-June. Main monitored brands only excludes smoothies). Table 2: Total Overall Media Advertising Spend 2005/06-2009/10 (Source: Nielsen Media Research, 2010) Advertiser 2007/08 2007/08 2008/09 2008/09 2009/10 2009/10 Total Total  £000 %  £000 %  £000 %  £000 % Coca-Cola Great Britain 4,656 16 6,675 29 4,853 27 16,184 23 Britvic Soft Drinks Ltd 8,106 27 3,693 16 2,284 13 14,083 20 PepsiCo Intl Ltd 4,872 17 2,122 9 3,036 17 10,031 14 Ocean Spray Intl Inc 4,457 15 2,053 9 1,846 10 8,355 12 GlaxoSmithKline Plc 2,307 8 1,573 7 989 6 4,869 7 Gerber Foods Intl 1,211 4 1,815 8 1,386 8 4,412 6 Nichols Plc 1,104 4 1,089 5 1,332 7 3,525 5 Rubicon Products Ltd 892 3 1,138 5 411 2 2,441 3 British Sugar Plc 661 2 973 4 633 4 2,267 3 Sunsweet Growers 158 1 132 1 411 2 701 1 Others 1,092 4 1,707 7 610 3 3,409 5 Total 29,516 100 22,971 100 17,791 100 70,278 100 (Note: year is from July-June. Main monitored brands only excludes smoothies). Table 3: Media Advertising Spend by Advertiser 2007/08-2009/10 (Source: Nielsen Media Research, 2010) Brand Advertiser 2007 2007 2008 2008 2009 2009 Total Total  £0 %  £0 %  £0 %  £0 % Oasis Drink Coca-Cola 2,260 8 2,676 11 2,135 11 7,071 9 Ocean Spray Cranberry Ocean Sp. 2,235 8 2,604 10 1,751 9 6,590 9 Tropicana Pure Premium PepsiCo 5,129 17 1,134 5 6,264 8 Tropicana Pure Premium Orange PepsiCo 322 1 1,961 8 3,331 17 5,613 8 Capri-Sun Coca-Cola 755 3 674 3 2,521 13 3,950 5 J2O Fruit Drink Britvic 1,659 6 21 2,179 11 3,859 5 Robinsons Fruit Shoot Britvic 2,720 9 348 1 743 4 3,812 5 Vimto Soft Drinks Nichols 1,197 4 1,305 5 1,121 6 3,623 5 Welchs Purple Grape Gerber 341 1 2,230 9 966 5 3,537 5 Robinsons Drink Range Britvic 2,333 8 1,136 5 3,469 5 Others Others 10,416 35 11,000 44 5,390 27 26,806 36 Total 29,367 100 25,089 100 20,138 100 74,594 100 (Note: Main monitored brands only excludes smoothies). Table 4: Media Advertising Spend by Brand 2007-2009 (Source: Nielsen Media Research, 2010) 1.6 Distribution 1.6.1 Off Trade Most off trade sales take place through the large supermarket chains. Tesco sells more fruit juices and juice drinks than any other retail off-trade outlet accounting for around 18% of all sales in 2010 with Asda accounting for just over 11% (Euromonitor, 2011). 1.6.2 On Trade The key on-trade distribution channels in the UK are fast food and other restaurants, plus pubs, bars and clubs, where juices are typically used as mixers. However, the adult  juice  brand J2O is positioned as an alternative to alcohol in pubs, bars, and clubs and is increasing its sales year-on-year (Euromonitor, 2011). 1.7 Price Unit prices vary considerably depending on whether the drink is a fruit juice or a juice drink, and its fruit content if it is a juice drink. In addition, unit price varies according to the products positioning i.e. if it is a premium, supermarket own label standard or budget product. A selection of typical retail prices are shown in the two tables below. Positioning Brand Retail Price Premium Tropicana Orange Fruit Juice 1L  £2.18 Supermarket Own Label Standard Tesco Apple and Mango Fruit Juice 1L Litre  £1.60 Supermarket Own Label Budget Tesco Value Apple Juice 1L  £0.62 Table 5: Fruit Juices Typical Retail Prices (Source: mySupermarket.co.uk, 2011) Positioning Brand Retail Price Premium Prices Cranberry Juice Drink 1L  £1.42 Supermarket Own Label Standard Tesco Exotic Juice Drink 1L  £0.90 Supermarket Own Label Budget Tesco Value Apple Juice Drink 1L  £0.53 Table 6: Juice Drinks Typical Retail Prices (Source: mySupermarket.co.uk, 2011) Unit prices in 2010 were reported as being stable even though some brand owners passed on cost increases associated with fluctuations in currency exchange rates between the euro and the pound. However, this move was counterbalanced by discounting and promotional offers for private label and leading brand in the retail marketplace (Euromonitor, 2011). Generally, consumers were inclined to trade down to  juice drinks from fruit juices, due to price considerations. Whilst the recession undoubtedly encouraged discounting and sales promotions, it is evident that both own labels and leading manufacturers offered discounts and promotions long before the recession actually started. This practice is forecast to be a permanent strategy in the market sector in the future as brands jostle to establish and consolidate their competitive positions in an increasingly price sensitive market (Euromonitor, 2011). 1.8 The Macro Environment PESTEL Analysis Organisations can examine their external macro-environment by using the PESTEL analysis framework (Gillespie, 2007). A PESTEL analysis for the fruit juices and juice drinks market sector appears below: Political This refers to any government policy that may cause an intervention in the marketplace. In 2004, the Food Standards Agency (FSA) in the UK stated that it had a mission to convince consumers to adopt healthier food options for a healthier lifestyle. The FSA also required that the food and drinks industry support it in trying to achieve its aims (Food Standards Agency, 2004). The FSA suggested that organisations should include healthy eating strategies for their customers as part of their overall corporate social responsibility programmes rather than simply as a marketing tactic. In addition, the government has promoted healthier eating through an increased intake of fruit and vegetables with its 5-a-day campaign. This has been successful with 74% of those consumers questioned claiming they were aware of the campaign and nearly 60% having taken some action as a direct result of being exposed to the campaign (Food Standards Agency, 2008). Economic This includes such factors as interest rates, taxation changes, economic status and growth prospects, inflation, and exchange rates. Interest rates remain at an all time low with correspondingly low mortgage servicing costs for the majority of homeowners. However, unemployment, together with the threat of unemployment, is negatively affecting consumer confidence, which, in turn, is causing middle-income consumers to trade down higher priced, premium and luxury products (Warc, 2010). Social and Cultural This covers social and cultural trends that can affect consumer demand. There is a noticeable trend towards healthier eating habits in the UK. The importance of this to brands owners and marketers was highlighted in the Health of Britain Survey conducted in 2008 when Giles Quick from the research company, TNS Worldpanel UK said: It is unlikely that we will ever put health before taste, but brands that manage to combine great taste with practicality as well as a positive health proposition, are in an ideal position to win full marks from the consumer'(Quick, p. 3, 2008) Technological This looks at how new technologies can help create new products and new processes. The ubiquitous internet and the growth of mobile electronic communications devices will have an increasing influence over the way in which consumers interact with, and buy, brands, products, and services (Ericssson White Paper, 2011) Environmental Includes the weather and climate change and how these may affect the marketplace. Global warming and climate change are affecting the UK inasmuch as climatologists expect a generally warmer climate in the future. This may result in consumers drinking more water and, equally they drink more fruit juices and juice drinks (just-drinks, 2011). Legal This includes the legal framework within which the organisation and its competitors operate. There are currently no legal issues that may affect the market. 2.0 Identification of the Market Opportunity 2.1 Rationale for the Market Opportunity As has been seen from the analysis in Part 1.0, the ongoing economic difficulties in the UK have caused consumers in the market sector to trade down from fruit juices to juice drinks. This has been borne out by volume sales figures showing a decrease in fruit juice sales and an increase in juice drink sales over the last three years with the trend forecast to continue to at least 2015 (Euromonitor, 2011). However, fruit juices and juice drinks targeting children have seen their volume sales increase. For example, in 2010, Innocent saw sales of its childrens Wedge Cartons grow and subsequently launched a new product for children, Pure  Fruit  Squeezies, designed as a snack to go in childrens school lunchboxes. Feel Good Drinks for Kids and Tropicana Go! were also launched to target the school lunchbox market (Euromonitor, 2011). For juice drinks, breakfast time is when 50% of all such drinks are consumed (Euromonitor, 2011). All fruit juice and juice drinks, even if they contain no added sugar, contain natural fruit sugar. Consequently, for children, it is especially important that they consume juice drinks at mealtimes, such as at breakfast, as this is less likely to damage their teeth than if they sip at juice drinks during the day (Food Standards Agency, 2011). Equally, parents can monitor their childrens intake of juice drinks at breakfast and ensure that they clean their teeth afterwards before they go to school. In addition, parents are becoming increasingly aware of the need to provide a healthy diet for their children and this message is being actively promoted by government through the Food Standards Agency (2004). Research by Euromonitor (2011) has identified a specific market gap for products targeted at children and believes that brands in this marketplace need to strengthen their five-a-day mess ages. 2.2 Defining the Market Opportunity The gap in the market, therefore, is defined as: A high fruit content (50%), healthy juice dink for children to consume at breakfast as part of their five-a-day needs. 2.3 Competition Competition for such a product will come primarily from those brands that have developed, and successfully marketed, products specifically aimed at children. The identified competitors in this respect are: Innocents childrens wedge cartons and Pure  Fruit  Squeezies, Feel Good Drinks For Kids Tropicana Go! 3.0 Marketing Mix Plan 3.1 Marketing Objectives To generate sales worth  £120 million within 12 months of launch. To achieve a 4% share of the overall fruit juice and juice drinks market sector within 12 months of launch. 3.2 Marketing Strategy 3.2.1 Launch Strategy According to accepted marketing theory, for a new product launch in a competitive and price sensitive marketplace, such as for fruit juices and juice drinks, a brand needs to build consumer awareness quickly and achieve rapid market penetration to establish itself successfully (Kotler, 2001, p.355). Consequently, it is proposed to launch the new juice drink product using a rapid penetration strategy, which is one of four identified strategies for a new product launch- see figure 2 below: Figure 2: Marketing Strategies in the Introduction Stage (Source: adapted from Kotler, 2001, p.355) The rapid penetration strategy involves launching the new product at a relatively low price, compared to competitor products, with heavyweight promotional support in order to achieve the fastest possible market penetration and to gain the highest possible market share. This is a sensible strategy in a market with a number of established competitors where a new, and by definition, unknown brand has no consumer awareness. It is also a strategy more likely to succeed where there is price sensitivity in the market, as there is for fruit juices and juice drinks. In terms of cost, then the unit manufacturing cost falls with the volume production scale and with accumulated production experience (Kotler, 2001, p.356). 3.2.2 Competitive Position There are four basic competitive positions that the new product could adopt as follows: Market Leader Market Challenger Market Follower Market Nicher As this is a new product launch targeted at a segment of the overall market, which, although relatively immature, has some established players, it is proposed that the product is positioned as a Market Challenger. This competitive market positioning is relatively high-risk but also high-gain and helps to build a sustainable competitive advantage (Kotler and Armstrong, 2010) 3.2.3 Analysing Competitors The fruit juices and juice drinks market sector is characterised by intense competition between organisations, many of which now operate on a global scale. In view of this, even though the main competitors have been identified, it is crucial that the new brand gains a detailed insight into the nature of these competitors if it is to consolidate its long-term competitive position following its launch (Wilson and Gilligan, 2005, p. 223). According to Kotler and Keller (2006) there are a number of strategic steps that need to be undertaken in order analyse competitor actions in the marketplace. See Figure 3 on the next page. Figure 3: Strategic Steps in Analysing Competitor Actions In the case of the proposed new product, with its Market Challenger position, it is proposed that all fruit juice and juice drink brands competing within its market segment are attacked -see 3.2.3 Brand Positioning below. However, the brand needs to constantly monitor and evaluate the activities of its competitors. 3.3 Product Strategy 3.3.1 Product Specification A blended*, high fruit-content (50%) juice drink with no added sugar or colouring available from the soft drinks section of the supermarket (not chilled). * Actual flavour blend to be determined through research and pre-testing with consumer sample. 3.3.2 Brand Name The proposed brand name is START! The product targeted at children will be called START! for Kids. This name is intended to help position the brand as a product for consumption at the start of the day i.e. at breakfast. It is also a short and memorable name, which will help the product to stand out in a crowded marketplace and will also help facilitate the establishment of the brand in the consumer consciousness. In addition, the brand name has connotations of a healthy start to the day for kids. The brand name START! is also not exclusively for children and lends itself to extensions into other market segments, such as for the adult market. 3.3.3 Brand Positioning Positioning a brand has been described as an attempt by a business to influence the way in which consumers perceive and behave towards that brand in the marketplace (Perreault and McCarthy, 1999). For example, a brand could position itself to appeal to a particular consumer segment by promoting a particular attribute of the brand that would appeal to that segment (Pechmann and Ratneshwar, 1991). The following two figures illustrate the proposed brand positioning for the new product. High Price Juice Drink Pure Fruit Squeezie Childrens Wedge Fruit Juice/ Smoothie s START! For Kids Low Price Figure 4: START! Brand Positioning Childrens Fruit Juice/Juice Drinks Price per 100 ml/100 g and Pure Fruit Juice Content School Break Times Juice Drink Pure Fruit Squeezie and Childrens Wedge Fruit Juice/ Smoothie START! For Kids Breakfast Figure 5: START! Brand Positioning Childrens Fruit Juice/Juice Drinks Price and Consumption Time 3.3.4 Packaging The packaging will be a Tetra Classic Aseptic pack in two pack sizes 100 ml and 200 ml (Tetra Pak Website, 2010). This is to enable it to be used primarily as a breakfast drink in (200 ml size) and secondarily as a snack drink (in 100 ml size) at school break times. The tetra pack is easy to drink from and is also easy to pour into a cup or glass. The pack is also stable on the kitchen counter and on the school desk. See Appendix I. For retail distribution, the individual packs will be sold in rectangular multi-packs of 10 for the 100 ml and 5 for the 200 ml. The rectangular packaging will assist ease of display and stacking in the retail environment 3.4 Distribution Strategy In line with the rapid market-penetration strategy, the product will be sold though all supermarket chains and convenience stores in the UK with a heavy intensity. In view of the target audience, it will not be sold through the on-trade. The product will only be available for retail sale in multi-packs at the prices shown in Table7 on the next page. 3.5 Pricing Strategy Unit prices in the market segment are currently stable and subject to discounting on promotion (Euromonitor, 2011). The rapid market penetration strategy determines that the pricing strategy for START! will be highly competitive and challenging to the market leader and to other brands in the market segment. Brand/Product Retail Pack Size Price per 100 ml/ 100 g Lowest Retail price per pack START! For Kids 5 x 200 ml  £0.20  £2.00 START! For Kids 10 x 100 ml  £0.22  £2.22 Tropicana Go! 4 x 200 ml  £0.25  £2.00* Feel Good Drinks For Kids 1 x 400 ml  £0.32  £1.27* Innocent Childrens Wedge cartons 4 x 180 ml  £0.41  £2.92* Innocent Pure  Fruit  Squeezies 6 x 40g  £0.83  £2.00* Table 7: Retail prices for START! and Competitor Products (*Source: mysupermarket.co.uk, 2011) 3.6 Consumer Segmentation and Targeting Kotler, (2001, p.286) suggests that consumer markets can generally be segmented in three ways as shown below for the new product: Socio-demographics Primary: Housewives with school age children from 4 to 11, male and female. Secondary: The children themselves. Psychographics families with a healthy lifestyle or intending to adopt a healthy lifestyle. Behavioural factors Parents of children who have a positive attitude to the benefits of a healthy diet. 3.7 Marketing Communications Strategy 3.7.1 Marketing Communications Budget The average advertising spend to sales ratio over the last five years has been 0.82%. In order to achieve the marketing objectives stated and implement the rapid market penetration strategy it is proposed that the budget for the first year for START! For Kids be set at double this ratio i.e. 1.6%. This will result in an advertising budget of  £1.92 million. A summary of the overall marketing communications budget by activity appears in appendix II 3.7.2 Marketing Communications Tools According to Kotler (2001), there are five main categories of marketing communications tools:- Advertising Sales Promotion Public Relations Personal Selling Direct marketing 3.7.3 Marketing Communications Tools Characteristics/Objectives According to Fills 4Cs model (2002), the five main communications tools, are characterised by four principal dimensions: Communications Impact Credibility Costs Control See Figure 6 on the next page, which shows how these dimensions apply to the various component of the communications mix. Figure 6: Fills 4Cs Model As has already been established, START! needs to gain rapid penetration through the use of high impact promotional activity that delivers a large audience within the identified consumer segment. In view of the target audience definition, and the need to create high levels of product acceptance, it is proposed that the consumer promotional activity includes a mix of tools including advertising, sales promotion and public relations. 3.7.4 Integrated Marketing Communications (IMC) The concept of IMC was acclaimed by Moriarty (1994) as being one of the most significant developments in the marketing communications business in the 1990s. Kotler first discussed IMC back in 1997 but it was not until 2003 that defined the concept thus: Integrated marketing communication is a concept according to which the company integrates and coordinates its communication channels to send a message clearly, consistently and convincingly about the organization and its product (Kotler, P, 2003, p. 672). Fills promotional planning framework (2006, pp.174-176) summarises all the aspects of the marketing communications planning process see Figure 7 below. Fill categorises the tasks achieved by communications activity into three areas namely, Push, Pull, and Profile, as follows:- Push The activity is pushed from the product provider to the supply chain intermediaries to help develop relationships. Pull The activity is from the product provider to the end consumer to generate a call to action either a purchase or an enquiry. Profile The product provider implements a mix of communications strategies to build brand reputation with all of its target audiences. Figure 7: Fills Promotional Planning Framework (Source: Fill, 2006, pp.174-176) If a formally structured approach to marketing communications planning, such as that detailed above, is not followed there is a risk that the goals and strategy of the marketing communications plan will not link to the high-level corporate goals, or to the marketing goals of t

Decision Making Process for University Choice

Decision Making Process for University Choice In this research student behaviour has played an important role in defining their selection about their university and needs. Before coming to Australia they have to think about the reputation of the university. Sometimes they get some information from internet, agents, and educational portals etc. The buying decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost-benefit analysis in the presence of multiple alternatives. Need Recognition Problem Awareness: At this stage, the buyer recognizes a problem or need or responds to a marketing stimulus. It occurs when a consumer discovers an unmet need that must be fulfilled. Kotler and Keller (2011) highlight the importance of understanding consumer buying behaviour and the ways how the customers choose their products and services can be extremely important for manufacturers as well as service providers as this provides them with competitive advantage over its competitors in several aspects. For example, they may use the knowledge obtained through studying the consumer buying behaviour to set their strategies towards offering the right products and services to the right audience of customers reflecting their needs and wants effectively. Information search: The information search stage is the next step that the customers may take after they have recognized the problem or need in order to find out what they feel is the best solution. This is the buyers effort at searching the internal and external business environments to identify and observe sources of information related to the focal buying decision. The field of information has come a long way in the last forty years, and has enabled easier and faster information discovery. Consumers can rely on print, visual, and/or voice media for getting information. A customer can obtain from several sources: Personal sources: Family, Friends, Neighbours, etc. Commercial Sources: Advertising; Salespeople; Retailers; Dealers; Packing; Point-of-sale Display. Public sources: Newspapers, Radio, Television, Consumer Organisations. Experiential sources: Handling, Examining, Using the product. Evaluation of Alternatives: An important determinant of the extent of evaluation is whether the customer feels involved in the product. By involvement, we mean the degree of perceived relevance and personal importance that accompanies the choice. Where a purchase is highly involving, the customer is likely to carry out extensive evaluation. High-involvement purchases include those involving high expenditure or personal risk for example buying a house, a car or making investments. Low involvement purchases (e.g. buying a soft drink, choosing some breakfast cereals in the supermarket) have very simple evaluation processes. The answer lies in the kind of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying. The sales force may need to stress the important attributes of the product, the advantages compared with the competition; and maybe even encourage trial or sampling of the product in the hope of securing the sale. Purchase: This is the fourth stage, where the purchase takes place. According to Kotler, Keller, Koshy and Jha (2009), the final purchase decision can be disrupted by two factors: negative feedback from other customers and the level of motivation to comply or accept the feedback. For example, after going through the above three stages, a customer chooses to buy a Nikon DSLR camera. However, because his good friend, who is also a photographer, gives him negative feedback, he will then be bound to change his preference. Secondly, the decision may be disrupted due to unanticipated situations such as a sudden job loss or the closing of a retail store. Post-Purchase Evaluation-Cognitive Dissonance: The final stage is the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision. This arises from a concept that is known as cognitive dissonance. The customer, having bought a product, may feel that an alternative would have been preferable. In these circumstances that customer will not repurchase immediately, but is likely to switch brands next time. To manage the post-purchase stage, it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs. Then after having made a purchase, the customer should be encouraged that he or she has made the right decision. To find information about our research, I have conducted two methods to collect information. Primary Data Secondary Data Primary Data: On 3rd February 2017, an instant survey was carried out among 15 English of Academic Purpose (EAP), three students were female and twelve students were male. The purpose of the survey was to discover the view of the students on a number of matters of personal concern. Secondary Data: To collect secondary data, I have relied on Internet, articles, and web sites. Secondary data basically supported our secondary data analysis. Since, our overall findings are totally resulted from our primary data, secondary data have hardly impact on it. The survey was conducted by means of a questionnaire given to the students to complete. There were four different types of category. The categories are- Needs, Information Search, Evaluation of alternatives/personal reasons, Post-Purchase Evaluation. Under these categories there were 39 questions. The first category covered Needs in these section students had showed their willingness to study in Australia. Maximum number of students have chosen Australia to obtain higher degree is very important, which is 13 students, and only 2 students choose it is important. The next question was gain international experience in their area of study; among 15 students 15 students said its vary important and important to get a degree from Australia which will help them to boost up their career. Around 60% students think that to gain residence ship and citizenship is very important and important. Rest of the 40% students believes that it is not important to get residence and citizenship. 15 students have come from different country to make their life style better because Australia standard of living is very high. Among these 15 students 11 students said it is very important to get better standard life style. On the other hand, maximum number of international students has come to earn sum of money. After completion of their main program, 100% students want to get better employment opportunity if they have to return their home country. Moreover, 12 out of 15 students said it is very important to develop English language skill in a foreign country. The next category is information search. In this section students have researched on universities before came to Australia from different source. Family and friends are the main source to get information about study in foreign country. Among 15 students most of the students said it is very important and important trustworthy source to get exact information about university and country selection process. Advertisements on the Internet and Education portal were the most popular information search; chosen by 9 and 8 students and they said it is important. Sometimes students relied on Agents and Education fairs to choose their universities and subjects to study in Australia. 6 and 8 out of 15 students said agents are very important and important to choose universities and subjects.   Around 50% of students think that Ex-students from IIBIT is important to get information about this university. On the other hand, 6 out of 15 students said that it is not important to get help from E x-students. On third category students have some personal reasons to choose this university. Initially, they were looking for the cost of program as well as scholarships. Approximately, 50% students said that it is very important to get scholarship and low cost for their program, and its important chosen by 50% students. This university gives opportunity to pay tuition fees in installment that is why student have chosen this university. To survive in Australia every student has to work in part-time job. Students think that if they study in IIBIT, they can pass the course easily and have part-time job opportunity. Sometimes the location of university is very important to study in Sydney. They can access to the central easily from anywhere in Sydney.   The quality of teacher and campus facility, such as library, classroom, canteen, and lab, is very important for a proper university. Maximum number of students said that these things are very important to get proper knowledge. On the forth category, EAP students have to analysis the post purchase evaluation. Cost of program is higher than expected, because when students came to IIBIT they did not get actual facilities from this university. Every semester, they have to pay huge amount of money to study in this university that is why they need flexibility to pay their tuition fees. 12 students out 15, to pay tuition fees are higher than expected and as expected. On the other hand, around 11 students said that as expected they can pass the course easily at IIBIT. After evaluation, number of 10 students said that the quality of teacher is higher than expected. Australia is one of the worlds most exciting countries. It has a good reputation in the world for its best quality education. The quality of Australia education is much better than that of other countries. Australia is one of the most popular destinations for international students among three English-speaking countries. USA and Canada is also better place to study. Students have to provide GMAT score to get admission in the best Universities is USA and Canada universities requirement is very higher than Australia. Many international students like to study in Australia for multicultural, good environment and exciting cities and so on. Australia considers its cultural diversity one of its greatest strengths. Australias standard of living is almost highest in the world. Living expenses is considerably lower in Australia. #Why students IIBIT with Fed-Uni and why not any other university? We have researched on four universities namely Federation University, Central Queensland University, Deaken University and University of Western Sydney. After analysing these universities, students have decided to study at Federation University, IIBIT Sydney. It has seven campuses. Students can chose any cosmopolitan cities. Fed-Uni offer their programs at IIBIT in Sydney and Adelaide. Federation University at IIBIT tuition fees is very low and affordable compared to other universities. The three-term semester in one-year option enables student to finish their degree earlier. IIBIT provides small class size and give individual attention to weak students. The various programs offered at IIBIT in partnership with the Federation University. One of the major decisions we have to do in life is deciding where we want to go for university. Not only will be attached to it for at least three years, but it could also change in our life altogether. While there are instances when we will need to transfer, it would be very costly to change universities, not to mention the tedious procedure that you will have to go through. We have three more important points to know in our life they are tuition fees, Price/scholarships and at last meeting requirements. Also, the English language requirement for entering university was easier at IIBIT as the entry requirement is IELTS 6.0 (overall band score) not 6.0 for each skill of Reading, Writing, Listening Speaking. This would save the students time and money to achieve a higher English level in the IELTS exam i.e. scores would have to be higher at 6.5; so many of the students undertake a direct entry package, that is, they undertake 10 weeks of student in an Academic English course. When questioned about the agent there were many students influenced by the information about scholarships offered by IIBIT through the agent. As IIBIT are offering Federation University the university price seemed very high; however, IIBIT agents offered scholarships which critically influenced the decision. Of 15 students 8 students took up the offer of scholarship. The largest scholarship was up to $9K and 10K for a Bachelor degree. Interestingly some students from the same countries did not know about the scholarship. Scholarships were also offered to Master degree students the savings were quite significant, and it was the most critical factor in deciding the choice of college and university. Also, in one case, the student accepted IIBIT then after submitting his paperwork he then was given an offer of a scholarship of significant value. Many students cited the fact that to gain a student visa that choosing a college with a university package was important, because, if the student applied only for a college they felt that they would not successfully receive a student visa; therefore, choosing a college with the university (as one campus not two different campuses and companies, there was less threat to be rejected for student visa. Another factor was the reputation of the institution and how the reputation affected gaining a student visa. One student cited the example of another college-university (Torrens University) as being new and not rating as a high level to guarantee a student visa, even it was cheaper, so the student chose a more secure choice of IIBIT. As marketing executive officers at IIBIT, we will provide many facilities to our prospective students who want to study at IIBIT. As we know that IIBIT is affiliated with Federation University, Australia. Students will get university equivalent certificate after completion of their Bachelor or Masters degree. If they study at IIBIT, they will pass the course easily. Even they can do part-time job regularly. On the other hand, studying at first level university, such as UTS, University of Sydney, Macquarie etc. They have to focus only on study to finish the degree. For example, few universities like CQ University, they do not teach students individually because most of the students come from different countries. Sometimes they do not understand the course framework. Another reason is that English proficiency, IELTS, PTE, is the main factor to get chance into university. Maximum numbers of university require IELTS 6.5 or 7 to get admission. Only few universities, such as IIBIT- Federat ion University, Australia, CQ University, CSU, require 6 in IELTS to get chance in Bachelor and Masters Program. Sometimes they offer English language course for lower IELTS or PTE score students. At IIBIT we have good quality of teacher who will teach you in small class size. As we can say that IIBIT is the only university will give you proper knowledge and guidance to get full-time job after completing on the main course.   Ã‚  

Prisoners of War in World War II :: World War II History

Prisoners of War in World War II If you have never been a Prisoner of War (POW), you are extremely lucky. The prisoners of war during the World War II, (1939-1945) were treated poorly with no respect or consideration and were given the living conditions worse than animals. It was an extremely bad situation that no human being could survive. They were mistreated, manhandled, beat and even shot defending their country. No one wanted to go to war, but for those men who did, and for those who survived as POWs will always regret it. The Prisoners of War were kept in concentration camps, where it was day to day constant dying and suffering and separation of the family with unconditional weather. 1 They had no real shelter, and kept busy by working, and the odd time even got a chance to play baseball, soccer or some athletic game to stay in shape. 2 They were surrounded by twenty-four hour guard surveillance in the middle of nowhere, so it would be quite useless to attempt to escape, especially at the risk of being gunned down at any given time. The POW were always having to turn their back and keep an eye out for one another. They were considered to be "hostages" and were treated like the enemy. The concentration camps were not very large but were numerous. They contained about 500-600 warriors and were divided into groups of under sixteen, older than sixteen, and of course by gender (Male and Female). 3 This caused many problems with the POWs as they were split from their families, and in a lot of cases, never saw one another again. The Prisoners of War were killed by the hundreds as malnutrition and hygiene eventually caught up with them. They were put to work for lengthy periods of time, and we treated harshly for volunteering to go to war. Once caught, they were taken and placed in a camp, and it was the beginning of the end for the ally. It is not like a prisoner in today's society. The prisoners had to live with leftover scraps of food, dirty water, and no hope of exiting, plus the constant shooting. They were not prisoner whom had committed a crime, rather brave warriors whom stood up to defend us. 4 It is a life no one wants to encounter, and we pray no one does, and we

Zoos: Pitiful Dirty Prisons Essay -- essays research papers fc

Zoos: Pitiful Dirty Prisons If you have ever stepped into a zoo, you have stepped into a prison in which the inmates are defenseless and innocent, the sentence is long, and the penalty is cruel and severe. Zoos are not made for educational purposes but for entertainment, they do not benefit animals but push them toward extinction. "Zoos range in size and quality from cage-less parks to small roadside menageries with concrete slabs and iron bars." (Zoos: Pitiful Prisons.) The larger the zoo and the greater the number and variety of the animals it contains, the more it costs to provide quality care for the animals. Although more than 112 million people visit zoos in the U.S. and Canada every year, most zoos operate at a loss and must find ways to cut costs (which sometimes means selling animals) or add gimmicks that will attract visitors. (Zoos: Pitiful Prisons.) Zoo officials often consider profits over the animals' well- being.(Zoos: Pitiful Prisons.) A former director of the Atlanta Zoo once rem arked that he was "too far removed from the animals; they're the last thing I worry about with all the other problems." (Zoos: Pitiful Prisons.) Zoos are nothing more than animal prisons maintained for human amusement, not for education. ("Zoocheck".) Most zoo enclosures are quite small, and labels provide little more information than the species name, diet, and natural range. (Zoos: Pitiful Prisons.) The animals' normal behavior is seldom discussed, much less observed, because their natural needs are seldom met. Birds' wings may be clipped so they cannot fly, aquatic animals often have little water, and the many animals who naturally live in large herds or family groups are often kept alone or, at most, in pairs. (Zoos: Pitiful Prisons.) Natural hunting and mating behaviors are virtually eliminated by regulated feeding and breeding regimens. (Zoos: Pitiful Prisons.) The animals are closely confined, lack privacy, and have little opportunity for mental stimulation or physical exercise. Animals forced to endure such confinement often display abnormal and self-destructive behavior called "Zoochosis".(Zo os: Pitiful Prisons.) Zoochosis is a mental illness; symptoms include pacing, neck twisting, and other repetitive behaviors.("Zoocheck".) &... ...oadside zoos at all costs. If no one visits these substandard operations, they will be forced to close down. Contact PETA and start your own "Zoocheck" program in your local zoo. Zoos claim that they are good for research, but the purpose of most zoos' research is to find ways to breed and maintain more animals in captivity. If zoos ceased to exist, so would the need for most of their research. The key to saving exotic animals lies in saving their habitat, not removing them from it only to be placed in an unnatural and abusive environment.("Zoocheck".) Works Cited Zoo Target of "Bloody" Protest Over African Elephants PETA News Release http://www.peta-online.org/news/basel199.htm Zoocheck PETA's Action for Activists http://www.peta-online.org/library/actionideas/zoo.htm 21, Nov. 1999 Zoos:Pitiful Prisons Campaigns http://www.peta-online.org/cmp/ccircfs3.-html 21, Nov. 1999

Acid Rain in Europe :: Papers

Acid Rain in Europe Introduction ============ The atmosphere is like a film of gases, which makes the planet habitable. If this layer was not present there would be no life on earth. It is a fact that the health of plants, animals and humans depends upon a very important factor 'pollution'. Although, all kinds of poisonous waste is continuing to be put into the atmosphere. These poisonous gases are being produced when fossil fuels are burnt, as a result of this acid rain forms which further more results in numerous problems damaging forests, lakes, rivers, land, plants and animals. The main culprits of burning fossil fuels are MEDC's, which insist on maintaining their high standards of living. What is acid rain? Rain is naturally acidic but the term 'acid rain' is usually referred to as rain, which has been made more acidic than it should be due to the atmosphere absorbing the gasses emitted from the burning of fossil fuels. The gases are oxides of nitrogen and sulphur. Nitrogen oxide is usually given Nox as there are many of them, sulphur oxide SO2 and water H2O When these mix together they form acids such as sulphurous acid (H2SO3). Acid rain can be deposited in three ways: * Wet deposition - The deposition of pollutants in rain and snow mainly affects upland areas. * Dry deposition - The deposition of gases and particles directly onto terrestrial surfaces. * Cloud deposition - The capture of cloud droplets that contain concentrated pollutants. We can measure how acidic the rain actually is by the pH scale, 7 is neutral, below that is acidic above that is alkaline. A 'log scale' can be used for example pH 6 is ten times more acidic than pH 7, so pH 5 is one hundred times more acidic than pH7. Case study: An investigation to show how acid rain is affecting Europe. What are the causes of acid rain? Acid rain was first found in Scandinavia in the late 1950's and at

Dualism and Monism: Of Body and Mind Essay

In philosophy, dualism refers to views about the relationship between mind and matter, claiming that mind and matter are two epistemologically separate categories. Proponents of dualism claimed that neither the mind nor matter can be reduced to each other in any way. Here, dualism rejected the materialist conception of history, especially the Hegelian concept of dialectics. There are two general classifications of dualism: substance dualism and property dualism. Substance dualism claimed that the body and mind are composed of distinct substances. Property dualism claimed that there is no distinction in substance between mind and body. The physical and mental attributes, however, are categorically distinct. In Buddhism, dualism refers to a category of consciousness. The body is the primary instrument of consciousness development. The mind is the full realization of enlightenment – the basis of knowledge and self-fulfillment. In orthodox Christian theology, dualism is subsumed under the soul/body classification. The body is distinct from the mind both in substance and consciousness. The physical attributes of an individual is subsumed under the notion of a general Divine consciousness, which governs every aspect of both mind and body. Monism claimed that there is a general unity within a field of inquiry. Some philosophers particularly Descartes, Hobbes, and Hegel argued that the unity of inquiry is in the rubric of Divine providence, which the individual may understand through the philosophical meditation. In relation to mind and body, monism asserted that the consciousness of the body is subsumed under the consciousness of the mind. The reality of the latter is generally, the unity and focus of the former. Hence, regardless of the condition of the body, the mind (through philosophical meditation) progresses to a state of self-enlightenment. Unlike dualism, monism argued the preeminence of the mind over all physical attributes, for it is the only manifestation of a greater preternatural unity. In orthodox Christian theology, monism considered a dangerous doctrine. Christian theology maintained the separateness of the Creator from the creature. The creature is not considered as an offspring of the Creator or the process of Divine imagination. The Creator transcends both the creature and reality itself, for its reality is different from the epistemological conception of reality. In monism, the differences between body and mind are as follows: 1) the body is the manifestation of physical reality – objective reality as perceived by the senses; 2) the consciousness of the mind is superior both in degree and comprehension than the consciousness of the body; 3) the mind is the sole individual realization of a given unity; 4) the relationship between mind and body is only ontological in nature (categorical); 5) their relationship is only arbitrary – measured by the general lifetime of the body.