AbstractAs an applied talking to, advertising incline has its own linguistic course and features. Its wording is original and beautiful and wide of connotations. Its meter coordinate is succinct. Advertisements, giving the charm of lyric poem full play, engross the simplest language to express the most complex meanings. The purpose of advertisings is to seduce bulk?s desire for shopping. Therefore, many kinds of rhetorical devices be utilise in advertisements to create new meanings. incline paronomasia is virtuoso of the important figures of speech, and the skillful use of jests makes advertising language shiny and humorous. This paper explores punning and the translation of puns in incline advertisements. It deals with respective(a) ways to form puns, and the techniques used in translating puns in side of meat advertisements. Key Words: advertising English, advertisement, pun, translation??ContentsAcknowledgementsiAbstractiiii1Introduction12The Characteristics of Puns Used in Advertisements22.1 Homophonic Puns32.2 Semantic Puns42.3 Grammar Puns52.4 Puns Derived from Proverbs or Idioms53 translation Methods of Puns in advertise English63.1 harmonious Translation73.2 Respective Expression of the Double Meanings83.3 Domestication93.4 Emphasizing translation113.5 recompense translation134Conclusion14BibliographyOn the Translation of Puns in English AdvertisementsPun is one of the common rhetorical figures in English. It not only makes the advertisement language succinct, vivid and humor, just also let the community pay more than forethought to the advertisement and remember it easily.
The use of English pun discha! rge enrich the expression of language and prompt people to deem the beauty of language. 1IntroductionAdvertising is essentially persuasive communication. Advertisement language has a gigantic persuasive power, and can exert a striking effect on society or psychology. all the way it is nigh associated with psychology and society, especially with linguistics. The same is true of advertisement English, which is assiduous in all kinds of English advertisements and commercials. Advertisement English is demote of the English language. The relationship betwixt the two is that between go away and whole. If you want to get a full essay, order it on our website:
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