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The current issue and affluent text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of condition in priseing foreignist selling opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, bare-ass York University, New York, New York, ground forces Abstract Purpose The choice of which country or countries to work out is a critical decision and needs to be do with immense care and deliberation. Initial food market entryway decisions score typically focused on country evaluations based on macro-economic data. patch appropriate in providing an initial screening of countries, different factors, notably stage settingual factors, can provide important insights in assessing foreign market opportunities. The purpose of this paper is to examine the shock of context at four distinct trains. Design/methodological analysis/ plan of attack The literature on the deflect of context on employment and pur chase behavior is reviewed to provide a framework to pick up contextual factors as a means to refine entry strategy and develop telling segmentation strategies. Findings A replete(p) range of contextual factors exert influence on use choices and contribute to indoors-country heterogeneity.

These are typically examined at the macro-level, but similarly need to be examined at the meso-level, micro-level and situational level to fully assess market opportunities and establish viable market segments. Practical implications exam of contextual factors provides a richer and deeper understanding of which international markets to enter and w hich segments to target. Within-country pag! an diversity, dramatic economic and regional disparities and label differences in the pedestal need to be assessed. In particular, interrogation of contextual factors helps to stray light on heterogeneity within countries not only if in customer behavior, but in like manner in the temperament of the market infrastructure. This is a key element, not only in formulating entry...If you want to get a full essay, order it on our website: BestEssayCheap.com

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